Monday
Jun182012

Four Ways Your Business Cards Can Sell for You

In these heady days of social media, ecommerce and in-bound marketing, if you have neglected the selling role of your good old reliable business card, you are not to be blamed. The good news is - your competition may be doing the same, giving you an opportunity to differentiate.

For many contacts, your "calling card" is still your number one ambassador. As a business staple, they are non-intimidating and can be reviewed in an instant. Your card is the ultimate leave-behind for that reason. They are one item in your sales literature arsenal that may not end up in file 13 within 20 seconds of your departure.

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Thursday
May102012

Is the Cleaning Industry "All About Price?"

Does it seem as if for several years now at least, it has been "all about price" in the janitorial supply and building service industries?  Even salespersons have become focused on price as the daily drum of lowering costs for customers beats, beats, beats in their ears. There needs to be a new model based on productivity and working smarter and with new ways to find the prospects who are looking for that enlightened approach.

Prospects who know that 95% of a cleaning budget is involved in people costs.* Prospects looking to their cleaning programs as avenues for greener and more health-reinforcing building environments. Prospects who appreciate that there are many factors other than cost-per-case involved in the bottom-line effect of cleaning equipment, supplies and building services. 

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Wednesday
Apr112012

Just for Today

Sybil F. Partridge created a lovely poem of sorts that many are familiar with called Just for Today. Written in 1916, its beauty and practicality span the nearly 100 years of time very well.

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Sunday
Apr082012

Eight Thoughts About Pressured Living

Anxiety caused by pressure drains us and makes life seem to fly by. Sometimes we forget we are in control, to a great degree, of our perceptions. No matter how long, how difficult or how serious our problems or responsibilities appear, we are not just at the mercy of our circumstances. Here are some ideas for consideration:

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Monday
Aug222011

7 Cool Things We Can Help You Achieve On Your Jan/San Distribution or BSC Site

A blog/education website can do a lot of work for your company and your customer service and sales staffs. It is an approach that just keeps getting better as you add to it.  But first, what do I mean by "blog/education" format of website? This is the concept of providing educational information to your prospects and customers via a format that changes and updates at a pace you choose. The blog is a bite-sized to moderate-sized chunk of news, education or commentary with a date and time - a sort of news flash. You establish your expertise in this fashion and set the stage for questions to turn into sales leads.

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Monday
Aug152011

Engage your Jan/San Prospects Better and Hold on Tighter to "Old" Customers


If you have an older website, perhaps a sort of repository of the standard corporate information, or are considering one of the templates the listing services are offering, I really believe you need to review your strategy. Why? Because these approaches are based on static, seldom-changing, older methods that no longer are effective, and are not designed for the cleaning industry marketplace. You need a dynamic, on-going approach that works in your marketplace, the cleaning industry. Listing services can optimize keywords, but that is a super-small percentage of what is important about having a website that helps your staff sell.

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Thursday
Jul172008

Blogging can Transform Your Jan/San Website into a Powerful Selling Tool!

Rick Link, founder of jansanblogs.com.

How can you stand out in the race to differentiate yourself as a jan/san distributor or building service contractor? Marketplaces threatened by increasingly tighter annual cleaning budgets, greater national competition, and in the case of the janitorial distributor, pressure from low-to-no-service alternatives.

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