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Thursday
Jul172008

Blogging can Transform Your Jan/San Website into a Powerful Selling Tool!

Rick Link, founder of jansanblogs.com.

How can you stand out in the race to differentiate yourself as a jan/san distributor or building service contractor? Marketplaces threatened by increasingly tighter annual cleaning budgets, greater national competition, and in the case of the janitorial distributor, pressure from low-to-no-service alternatives.

Branding your service - and that's really what you offer is your unique service methods of selling products - is more important than ever to grow your business and increase margins.

Using a blog/education format provides a great method of differentiation that will also set up conditions to drive traffic to you. Traffic that your sales staff can turn into more profitable revenue sources. The blog/education website format is a fantastic method of gaining back lost margin points while outperforming the competition. And all the while supporting and energizing your sales, customer service and repair staffs.

If you put up a website years ago and were ahead of the game, that is no longer the case. Particularly if you don't actively do something with your site regularly. Websites and marketing programs in the cleaning industry are now living, breathing organisms. We can help you keep your website moving ahead month-by-month using all the new methods that were not available just a few years ago.

It doesn't matter what size your company is, you will find your sales staff and your entire organization energized by what this interface with customers and prospects can do for you. The increased ability to help customers with real-time education, demonstration, support and data will give everyone from the CSR to the DSR to the CEO a lift. Your existing customers will definitely notice the value added, and you will strengthen your relationships with them. As a result, your customer retention numbers will expand. 

Salespersons will be more readily able to demonstrate your differences with prospects, and information will be literally at their fingertips on their laptops or customer computers simply by loading your site. CSRs in the office will be able to send links to pertinent information on your site by e-mail instead of copying and faxing or mailing.

Boiled down to its essence, you'll be able to strike while the iron is hot more often and with less staff labor involved and at an investment that provides a rapid return.

What does it cost? There is phenomenal start-up package link you can click on here. For only $199 you can achieve what at one time took months and perhaps thousands of dollars. Your new site could be up in under 30 days, perhaps just two weeks. See the package for the details.

If you want to stop there, you can. But don't. Because your success today depends on using the web to market differently, to provide your sales staff tools at their fingertips and to help customers more efficiently and effectively than ever before. Are these idle claims? To find out, just scan the business media:

  •  "The future of money is MOBILE" - Entrepreneur Magazine
  • "Small businesses commonly overlook the potential marketing power of their website. It is equally, if not more, effective than paying to list your company in telephone directories. A website can be maintained at very little cost and will expand the reach of your company..." - NASDAQ
  • "Small businesses that heavily use technology, from back-end software to social-media websites, are highly successful job creators, according to a research report released Wednesday from the Technology CEO Council." - Wall Street Journal

Your prospects and customers are saavy enough to want more. They are going to sites to help them make choices. You need to be there for them. Even more important, your site needs to be there to back up your sales staff and in-house repair and customer service departments. We can help you start that process quickly and build faster and more cost effectively because of industry experience.

And with very little effort on your part or demand on your time. Our expertise makes both of us perform faster, jump higher and work smarter. 

We can help you with your other janitorial distributorship marketing needs. Click here for some ideas.

For a more on our qualifications to help you in this easy to start, very cost-effective endeavor please select ABOUT US/GETTING STARTED on the menu bar above, or click here. Or call 520-603-7383. 

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