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Jun182012

Four Ways Your Business Cards Can Sell for You

In these heady days of social media, ecommerce and in-bound marketing, if you have neglected the selling role of your good old reliable business card, you are not to be blamed. The good news is - your competition may be doing the same, giving you an opportunity to differentiate.

For many contacts, your "calling card" is still your number one ambassador. As a business staple, they are non-intimidating and can be reviewed in an instant. Your card is the ultimate leave-behind for that reason. They are one item in your sales literature arsenal that may not end up in file 13 within 20 seconds of your departure.

Business cards also represent the original, "Oh yeah, I just got a card from somebody who does that," finger-powered search engine. Can you name a person in your office who doesn't have either their own messy stack or a meticulously organized card file of them?

Now that we have given the calling card its due, should yours become more than a 3.5" x 2" piece of index stock with your name, address, phone and logo? Consider that it can:

  • Include all pertinent links to media, even if you have to take off an address - easily found on your website - for space. (Bricks-and-mortar retail cards should retain an address.)
  • Utilize easy-to-read type, but include more data.
  • Be designed by a professional and conform to your corporate identity program. That system is designed to repeat a branding message, and your card is one of the first emissaries of that mission.
  • Leave at least half of the back open for handwriting. More people flip your card for information today than in the past. However, if they cannot write a networking note, or you cannot pen a personal note to a prospect, one of the most important functions of your card is circumvented.

Design Your Card to Sell More

ADD A CALL TO ACTION - If your card can entice a contact to visit your blog, Twitter feed or website, you have multiplied its selling potential. A concise offer such as "Ten Steps to Reduce Slips or Falls in Your Building - betterclean.com/stopslips," may fit on the front of your card. Make your call to action hard to resist.

COUPON - Coupons are a potential "hook" for the reverse of your card. Coupons can draw customers to retail or your website shopping cart. "25% Off Welcome! Order Code: UR12IC."

BLOG LINK - Because color cards have come down in cost with the advent of copier results nearly indistinguishable from printing presses, you can promote more than one topic by using different designs. Try tailoring topics to specific prospect demographics or likely interests.

INDUSTRY SPECIFIC CARDS - Your cards can be designed with a simple illustration or photo incorporated into the design that emphasizes your prospect's industry and implies your specialization.

What has your business card done for you, today? Make it do more, by design.

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Reader Comments (2)

Good advice but I would add not to put too much on a card - it really does put clients off.

September 20, 2012 | Unregistered CommenterChloe

I agree with the user above. Too much on the card might make you lose business. Sometimes less is more.

July 21, 2014 | Unregistered CommenterStephen

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